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Lake Shoes
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Lake Shoes
When you have a passion for cycling as we do at Lake, it translates to a lifelong passion. It’s in our blood, we are devoted to cycling. We have spent hours riding in the trenches, enduring the pain and have graduated with honours from the school of hard knocks. We have studied the shape of thousands of feet pedalling billions of circles. Designed and proven to be the most comfortable shoe in the peloton. You will not want to replace your worn-out shoes, we hope you’ll want to just buy another pair from Lake.
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Lynskey
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Lynskey
Lynskey Performance Designs LLC is a titanium bicycle designer and manufacturing company based in Chattanooga, Tennessee, founded and currently operated by the Lynskey family, who began building titanium bicycles in 1984. The Lynskey family has pioneered many designs and technologies used today in titanium bicycles and the cycling industry, including Helix tubing technology. Helix tubing consists of a twisted titanium tube to gain the benefits of both a round tube and a beam. A round tube resists twisting forces, and a beam resists bending. The Helix allows for a stiff bike while still retaining comfort with a distinctive shape.
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Tubolito
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Tubolito
Tubolito debuts a new generation of MTB tubes that are twice as robust and puncture resistant as normal tubes while weighing 65% less and being more elastic. The Austrian company is combining a high-tech thermoplastic material with a newly developed seamless production technology to produce their revolutionary product. There has never been an easier way to trim weight off your wheels while not compromising on security or spending a fortune.
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Sinewave Cycles
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Sinewave Cycles
Sinewave Cycles builds accessories that power the digital world right on your bicycle, all made in the USA. Sinewave Cycles, based in Cambridge, Massachussetts, produces bicycle-mounted USB chargers for cell phones or other electronic devices, as well as dynamo hubs that generate power through the motion of pedaling. Reliability is Sinewave's hallmark attribute. “We want cyclists to rely on our products in the middle of nowhere. While it's raining. Or snowing,”
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Oveja Negra
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Oveja Negra
Since their start in 2012 they've been manufacturing top shelf bikepacking gear in the Upper Arkansas Valley of Colorado. Born in a 300 square foot hole in the wall shop in the old mining town of Leadville, they've since moved our operation down valley to the river town of Salida, CO. Every bag that bears their name is manufactured by a small team of dedicated and talented sewers right in their Salida shop. Oveja Negra are committed not only to manufacturing in the United States but doing so with as many domestically sourced materials as possible. Beyond Oveja Negra’s ethos of domestic manufacturing, quality is king at Oveja Negra. Oveja Negra are obsessive about the details and keep a close eye on every product, enabling their customers to focus on the adventure at hand.
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Rockgeist
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Rockgeist
Rockgeist began its journey in 2014 by designing gear for multi-day endurance backcountry racing. These racing roots guide our mission to maximize people’s experiences in the backcountry by providing an alternative to ill-fitting, heavy, and often poorly-functional baggage. Whether you’re multi-day racing or out for a day-ride, Rockgeist provides the advantage of durable, lightweight, and functional gear. Travel farther and more effortlessly with Rockgeist.
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Backcountry Research
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Backcountry Research
At Backcountry Research we don’t focus on “Me Too” or mimic designs that were produced in an overseas gristmill simply for profit. We don’t try to be everything to everyone. We keep it simple by breaking the moulds on design, sourcing top shelf components, building it, refining it to handle backcountry demands and then sharing with you the best product your hard-earned green backs can buy.
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Supernova
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Supernova
Supernova want to motivate people to take up cycling by creating products with excellent design, highest quality, and longevity to increase their safety. The bicycle is the most economical means of transport and every mile ridden on a bike saves car miles. Moreover, it is healthy and cost-efficient. For us, cycling is a lifestyle. Supernova are proud to be a small part of the big movement to save our precious planet, not only for ourselves but for future generations.
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Granite Gear
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Granite Gear
From humble beginnings—two buddies on a camping trip—Granite Gear has grown into an internationally respected brand that matches purpose with weight, comfort and durability. Their award-winning backpacks and accessories have gained a cultish following and have proven their mettle in the earth’s harshest environments, from Mount Everest to the North and South Poles, and to thousands of miles of everyday wear and tear. Jeff and Dan set out to make the best gear imaginable and they and Granite Gear’s team of product designers and engineers have accomplished it—with an ever-expanding line of products ranging from stuff sacks, to ultralight packs, to ultra-durable packs that meet the demands of soldiers. Granite Gear’s gear is truly tougher than granite.
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Redshift
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Redshift
Redshift Sports innovative cycling components allow riders of all abilities to get the most out of the bikes they already own. The ShockStop Suspension Seatpost and ShockStop Suspension Stem provides the perfect balance of vibration absorption and suspension for gravel, CX, road, e-bikes, and cruising.
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SON
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SON
Consequently, designed for smooth running and for longevity, SON hub dynamos have been undisputed benchmark for many years. The generator is precisely adapted to the intended use and thus efficiently powers headlight, rear light or any charging device. Due to high-end hub technology SON hub dynamos perform with longest possible durability – regardless if it‘s a standard hub dynamo or a special version for mountain bike, folding bike or trike.
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WTB
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WTB
WTB is a global enterprise; their innovative components are used for trail riding, transportation, recreation and elite racing across the globe. After 35 years, things have changed a bit at WTB – their little garage has morphed into a real office and the bikes they ride and the components they make have evolved to meet the needs of today’s riders, racers, and commuters. What hasn’t changed is their passion for cycling and their commitment to providing the cycling community with durable, reliable, high-performance components.
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Jones
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Jones
The high-performance non-suspension bicycle.
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Lauf
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Lauf
Lauf makes gravel bikes and ultra lightweight suspension forks for gravel bikes, XC hardtails and fatbikes. Zero maintenance, just ride!
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Ritchey
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Ritchey
San Carlos, California is home to Ritchey Design, recognized around the world as one of the cycling industry’s premier innovators of high-quality bicycle components. Formed in 1974 by Tom Ritchey, the company actively designs a steady stream of new products, while constantly improving upon existing components, refining their lightness and durability with untiring drive, we call it; ‘relentless innovation.’ Modern day enthusiasts are very knowledgeable about their choices in the parts upgrade quest, and Ritchey strives to be their very first choice.The company is well-known for its technical merits through attention to detail during the product design phase, combined with rigorous fatigue testing, resulting in high-quality, road and mountain bike components. Under its Fit Logic philosophy, Ritchey Design offers a wide range of “cockpit” components (handlebars, stems seatposts, and headsets) that help riders custom fit their bikes for a more efficient and comfortable ride. Ritchey Design also offers complete bikes, framesets and a complete line of innovative products including: pedals, carbon wheels, carbon forks, saddles, and tires suitable for professional racers to the serious weekend rider. Additionally it designs, markets and sells a line of “Break-Away” travel bicycles for cyclists on the go.
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Fi'zi:k
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Fi'zi:k
fi'zi:k is a racing brand. It represents beauty, speed, passion; freedom for those who race against each other, race against the clock and for enthusiast cyclists around the world who identify with the feeling of ‘The fire of competition’.
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Lizard Skins
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Lizard Skins
Since 1993 Lizard Skins has created products to meet the needs and wants of cyclists around the world. With a wide variety of cycling products, from its well-known chainstays to its gripping bar tape, Lizard Skins has everything you need to make the most of your ride. Our mission is to protect the bike and rider while making the ride more enjoyable.Through hard work ethic and staying tuned to the needs of all types of cyclists, Lizard Skins became a household name in the cycling industry. What began as a small business on a single work table, has now turned into a company with its own manufacturing plant with distributors and customers in 70 countries. Lizards Skins also sponsors top athletes in the sport including Steve Peat, Bubba Harris and Aaron Chase.
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Ergon
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Ergon
At Ergon, they are all cyclists and they think like cyclists.They are passionate, innovative, problem-solving tech enthusiasts, who are constantly curious.They live and breathe cycling.
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FosPower
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FosPower
FosPower, Inc. was founded in 2014. Headquartered in Minnesota, FosPower has an integrated team from various backgrounds – ranging from techies to everyday Joe. Just like you, we are all consumers, and we are dedicated to power up your life for all your digital needs. Our peace of mind warranty guarantees quality products, and our customer service team will act promptly to achieve your satisfaction subject to the warranty.
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Bellweather
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Bellweather
Since 1973 Bellwether has been committed to making high-performance cycling apparel with equal consideration for style, technical innovation and high quality.Their passion and enjoyment for riding and pursuing an active lifestyle is what drives them. It is what they do, it is what makes them happy. The time they put on the bike allows them to sweat the details needed to flawlessly integrate the finest form and function of each garment. Every fabric, chamois, panel, stitch and trim are carefully selected and scrutinized to extend and enhance each and every riding experience.

Bellwether products are designed in Long Beach, California and ridden globally.
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Dark Energy
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Dark Energy
Dark Energy accelerates the expansion of the universe. This force, for their company bears the name, it’s their inspiration in developing products that will accommodate your mobile lifestyle, allowing you to expand your personal universe.
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Carver
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Carver
One of the best parts of the bike lifestyle is shared experiences. While we can’t be there on all your rides we’d love to hear about them, and where your Carver has taken you.
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Magped
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Magped
The Magped safety bike pedal is a true innovation for mountain bikes and e bikes. Magped’s patented magnet mechanism makes quick and simple release of the foot from the pedal possible at any time. In comparison to standard click in pedals the risk of crash and injury will be reduced to a minimum – and your head stays free for a hassle-free biking experience without fear.
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Brooks
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Brooks
Since 1866, everything Brooks manufacture is designed with the cyclist in mind, from their famous leather saddles, still handmade in England, to their wide range of backpacks, cycling bags, helmets, and accessories. As always, on or off the bike, their goal is to bring you the Best for Riding.
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